Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
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In our quest to the lightest bottle doable, we took our vision to some staff of professional glassmakers. Checking out shapes and glassblowing approaches to minimise glass use with out compromising toughness.
The result noticed glass being hand-blown into a teardrop shape. For the first time during the model’s heritage, the long-lasting square Johnnie Walker bottle is reformed.
Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion from the spear for glass—especially for providers wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
World Style and design Director at Diageo, Jeremy Lindley who led the look project, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session checking out the future of luxury. With other categories shifting towards lightweight – like eyewear and significant-effectiveness cycling – we questioned no matter whether luxury spirits could follow fit. “We took our vision to a team of professional glassmakers and through a 5 calendar year test-and-find out system slowly and gradually found out how to produce exquisite, light-weight glass.
This will produce a discreet opening by which the bottle is often taken off. Just after pouring a glass of the rare, specifically blended whisky, we invite you to return the bottle to its cradle—its organic resting area in addition to a testomony to purposeful design.
In the course of its five years of analysis, the brand name is granted a British isles patent4 also to motivate even further development while in the business – As well as in a first for Diageo – a license on the patent will probably be offered on a royalty-free of charge basis to any one on earth who needs to share in these discoveries.
Sure—this collectible edition may be requested on the web and transported securely for your door with signature affirmation.
With fewer than 888 bottles produced globally, Every single bottle is independently numbered and presented in the luxury collector’s circumstance.
“We didn’t really know what we were being going to be able to reach after we got down to push the boundaries of luxury, and The end result is a thing that many reported wouldn't be possible.
Diageo has said that the “Earlier claimed ‘lightest excess weight scotch whisky bottle’ was released by a UK retailer and weighed all-around 298 grams.”
Diageo has submitted filings to possess its granted UK Patent No. GB2616831 B endorsed as licensable of appropriate around the UKIPO patent register, and interested get-togethers are invited to request a typical royalty totally free, non-unique licence from Diageo.
“Rather then hold this new know-how near our chest, we’re energized to be offering a royalty-cost-free licence to our granted UK patent to the globe.
The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s motivation to innovation, with hopes that the bottom-breaking design and style could encourage the more lavish, click here lightweight, and lower-carbon whisky bottles of tomorrow.
Indeed—this collectible version may be requested on the web and shipped securely on your doorway with signature confirmation.
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Johnnie Walker set out to advance the spirits field by experimenting with lightweight glass for its luxurious whiskies, influenced because of the pattern in the direction of 'sensitive' as an alternative to 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.